I get a good number of Google hits on my blog tagline (the title of this post). I imagine most of the searches are just looking to see who the quote was by, since few of the searches include "Oscar Wilde" and people who come here with that search don’t stay long.
I’ve been using that quote on my email since at least 1998 – probably even earlier than that – back when my email addresses were things like "email@example.com, firstname.lastname@example.org, and email@example.com". Eons ago anyway.
I chose it after my first business partnership ended poorly. I thought it was a good line to live by if I didn’t want to be considered in the same company with my former "partner".
And I think I’ve pretty much lived up to it, over the years. I haven’t ever had anyone accuse me of being a crappy partner, or friend, or consultant since I first read, and understood, this quote.
So it’s "not just up there". I believe in it, and I live by it. It’s just basic fairness, and honestly.