It’s interesting how people think. If you read some of the (rather nasty) comments on this Digg trail (link on bottom) you’ll see that a lot of people tried to “bury” this article just because they have something against Engadget, or Ryan Block, or kittens – whatever. They weren’t “voting” on the content of the Digg’d article at all – they were being human. That’s the fatal flaw for Digg – humans are rarely objective.
It would be interesting to do a deep dive into their stats and see if certain users consistently rate certain things up or down. Maybe Digg should adjust their algorithm to take bias into account?
Another way of attacking this would be to allow each “Digger’s” vote to be Digg’d! If everyone else thinks you are being petty (or showing favoritism to a friend by constantly voting them up), they can vote your vote down – giving it less weight.
Yuvi complete a very in-depth analysis of Engadget. The data is interesting. Got a tech blog? This data will help you focus on what people are interested in. Great job here!