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Rob

I’ve got the coolest job – thanks, Rackspace.

March 11, 2010

I know – a lot of people are out of work, and a lot of people hate their work.
I have work, and love my work.  So if a “I love my job” post is going to irritate you, you should probably leave now
25 years ago I though I was a Neonatal Respiratory Therapist [...]

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How I Apologize

February 26, 2010

First, I am not presumptuous enough to tell anyone how to apologize, or think I am in any way an expert at it.  I am just pretty good at it, so I thought I would share what I have learned.
So this is how I apologize – your mileage may vary.
1.  Listen. And by that I [...]

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Measuring Social Media. Does it Really Matter?

February 13, 2010

I’m no Social Media pundit – there are thousands of them that describe themselves as such.  Just yesterday I was followed on Twitter by someone who had a bio of “Twitter Marketer Extraordinaire”. I have no clue what that means, but I won’t pay for it.  Won’t follow it either.  It seems like rubbish to [...]

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Competing with a cause

January 20, 2010

Go do a Google search for hostingforhaiti (go ahead – it will open in a new tab/window).
There are, as I write this, over 330 results.  This morning there were ten – and all related to “did you mean ‘hosting for haiti’?”
No, I meant hostingforhaiti, or the twitter hash-tag “#hostingforhaiti” – over 325 results.
Ten hours CAN [...]

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Social Media – The Double-Edged Sword

January 6, 2010

“Social Media” is amazing in how it lets you meet your customers – on their terms.  It has changed the way business is done.  There is no hiding from your flaws.    Everything is “open”.  Social media is very much the open sourcing of traditional PR and Marketing.
And as powerful as it is – you need [...]

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