Ford Motor Company is running an odd series of ads here. Things like, “The Capitol Dome in Texas is bog, but this is bigger” – the a huge medallion/ad/logo whatever falls in front of the Capitol building. They have similar ads for the Big Bent National Park in west Texas.
How does making icons look small benefit Ford? What makes them think that they are “bigger than Big Bend”? Someone actually thought this was a great ad – and I am sure a lot of people had to agree to get this campaign kicked off. Me – I think it’s borderline offensive. What not just proclaim that Ford is bigger than Texas?
I can’t believe someone made millions of of this nonsense.
Very poorly conceived, and executed even worse.
In my humble uneducated opinion.
Sure I remember Ford because of the ads. But I also remember that I hate the ads. If I were in the market, I would look somewhere else – Ford wouldn’t even get a visit from me.