Blogs lead to blogs lead to blogs

(Addition – a friend recommended that I mention that as far as I know I just coined the term FHC, since he couldn’t find it referenced anywhere, and I just make it up.  We don’t want any “who invented Web 2.0” scandals now, do we!)

And frequently to people that become friends, or teachers, or students, or customers.

Neither of these guys are friends of mine, but they are both teachers.  I love their blog’s, and I <think> found one of their’s through the other (I can’t remember).

Today postzavtra wrote a post about a post (I find SO many great posts by following the bread crumbs until I get to the heart of the loaf!).  The post is about PageViews, and why Evan Williams thinks they are obsolete

The reason (or the main reason) he thinks PageViews are obsolete is because of what he calls the “more-modern MySpace Interface” – basically it’s an interface consisting of “widgets” and AJAX – basically a very active web site that has a lot of foreign-hosted-content (FHC) on it – basically something from another site, like a stock price, or your Google Calendar.

It is true that a FHC provider can’t tell how many times their widget is loaded, but the host server can  Especially if they require a single line of code (JavaScript) to exist in each FHS application.  Even AJAX refreshes can be easily tracked by the host. No code is really needed, but it might actually make things easier, or more accurate.

I thought about this a lot in 2004 when I was involved in the early process of creating a “MySpace-like” social network.  I knew the model would eventually break the current Internet advertising model.  I think it still will.

Actually, that isn’t accurate – I think the current model will be bent, and then it will adjust – but not without a period of disarray.

Social Web Sites like MySpace will  develop APIs that make up for the short-comings of today’s page views.  Advertisers will be able to accurately measure impressions – not focus, or time of impression –  but at least the number of impressions and that’s a better measure than we have today.