Of course not – not and still pay the <irony> huge sums </irony> of money per ad that they pay now.
With every new thing on the web coming “free” they all seem to rely on ads in one way or another. There are 60 million-odd blogs (yeah – at least 50 million of them are really odd!) and a lot of them, including this one, have Google ads.
As the number of available advertising space increases, the
cost value of that space decreases. That means people that rely on Google Ads will make less, and Google may keep it’s volume, but not it’s margins. Which definately (been there!) affects stock prices in a way most of us aren’t pleased with.
I wonder if this isn’t the next big “tipping point” on the web – when we finally either run out of advertising dollars, or dilute the value so much there is no profit?