From the category archives:

Management

Measuring Social Media. Does it Really Matter?

February 13, 2010

I’m no Social Media pundit – there are thousands of them that describe themselves as such.  Just yesterday I was followed on Twitter by someone who had a bio of “Twitter Marketer Extraordinaire”. I have no clue what that means, but I won’t pay for it.  Won’t follow it either.  It seems like rubbish to [...]

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Social Media – The Double-Edged Sword

January 6, 2010

“Social Media” is amazing in how it lets you meet your customers – on their terms.  It has changed the way business is done.  There is no hiding from your flaws.    Everything is “open”.  Social media is very much the open sourcing of traditional PR and Marketing.
And as powerful as it is – you need [...]

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Why Twitter Lists Matter to Business – The Magnifying Effect

November 9, 2009

I dismissed Twitter lists as a toy at first – something interesting that would be made useful later by Client Software.
I was wrong.  Twitter lists matter NOW– regardless of client support.  They are both searchable and subscribe-able.  That makes them important.
Why?  Because companies own and cultivate “brands” – a personae.  And Twitter Lists may just [...]

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Some good traits for “online media” people

September 20, 2009

It’s been about 8 months that my primary role has been something “social media” related.  I make the role work for me, and that includes a lot of business development, social networking, and “social marketing”.  You need to find your own path.  As long as it is focused on customers, I imagine you can make [...]

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I prefer “people businesses” – OR – Why Amazon bought Zappos

August 18, 2009

Wow – that title seems to be a mess, doesn’t it?
It actually is a mess.  Amazon, a company that doesn’t talk to their customers bought a company that is renowned for talking to their customers.
What?
Why would they?  Perhaps they know they have something to learn about being a “people business”.
Werner Vogels, CTO of Amazon made [...]

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