I sold a blog post today â€“ literally. Some time ago (I wonâ€™t get specific) I wrote a 32 word blog post that had a random (seemingly) phrase in it that recently caught someoneâ€™s interest. The phrase was also the blog post title.
It was a â€œcatch phraseâ€ that I just made up â€“ but now, (some time later), a company is launching a product that uses the same catch-phrase I coined (some time ago).
Since the way my post used the phrase was contrary to the goals of the company, and since it was unique, and it had good â€œGoogle Juiceâ€, the company very politely, and without any threat or fear of threat (they acknowledged that I had â€œcoined the phraseâ€ long before they had) offered to pay me to kill my blog post. They just wanted â€œclear titleâ€ to the phrase â€“ and they wanted to be found if someone searched for it.
I cannot go into specifics about the post (now deleted) or the terms. But it was substantial enough that I elected to delete something that I alone created and controlled. It would not buy a car, or allow me to retire.
Sure â€“ that info is still â€œout thereâ€ somewhere â€“ in Google Cache, for example. But in a very short time the Google Juice I have for the phrase will be dead, and the new owners of the phrase will get top billing on the search results.
Which is what they wanted.
I didnâ€™t delete anything significant â€“ there were not even any comments on the post. It was, like many of my posts, just â€œsomething weird I thought of and postedâ€.
Did I sell out? I sure did. But I didnâ€™t sell anyone else out, so I am comfortable with my decision.
Did I get rich â€“ no. Would I sell another post for money â€“ I doubt it â€“ this was a very unique situation. You could not, for example, pay me to delete any of the negative posts that I have written about any company or service here.
Some of my most popular posts are ones that I either praise or punish some company that I think is worthy of my opinion about them. I would never consider selling those posts.
If you are shocked by my actions go look through your blog history and tell me there isnâ€™t a single insignificant post you wouldnâ€™t sell to help put your child through college. I am sure you have a meaningless post or two that nobody would ever miss.
I traded a useless, silly, and ignored post for a chance to get my kid through college. Judge me if you wish. I have no regrets.