Why Twitter Lists Matter to Business – The Magnifying Effect

I dismissed Twitter lists as a toy at first – something interesting that would be made useful later by Client Software.

I was wrong.  Twitter lists matter NOW– regardless of client support.  They are both searchable and subscribe-able.  That makes them important.

Why?  Because companies own and cultivate “brands” – a personae.  And Twitter Lists may just disrupt that in interesting ways.

Example – it is fairly easy for me to find “lists” of companies I use (or compete against, or admire – whatever).  The point is – there is no longer such a thing as a “Corporate Twitter Persona”.  It is now the total of the personas of all of your employees.  For good or bad.

Now I am not following the corporate entity alone – I am watching everyone associated with the entity.

Your corporate brand is now affected by every person subscribed to, or added to a LIST about your brand.

This is a bit of a game changer.

It’ll take a different mindset.  Not sure it can be “managed”, but pretty sure it needs to be acknowledged.

There is no such thing as “Government money”

“You cannot legislate the poor into freedom by legislating the wealthy out of freedom.  What one person receives without working for, another person must work for without receiving.  The government cannot give to anybody anything that the government does not first take from somebody else.  When half of the people get the idea that they do not have to work because the other half is going to take care of them, and when the other half gets the idea that it does no good to work because somebody else is going to get what they work for, that my dear friend, is about the end of any nation.  You cannot multiply wealth by dividing it.”

~~~~ Dr. Adrian Rogers, 1931

My Father’s Day

I woke up early, which doesn’t always happen anymore.  I used to be up at 7 am no matter what.  Lately I’ve been staying awake much later than normal.  Call it part of my job.  But I love waking early.  My problem is that I also love staying awake until the wee hours of the morning 🙂

Anyway, this morning I woke to this drawing, emailed to me from my daughter.  She drew it on her Wacom tablet.

Happy Father's Day.

My daughter is always thinking of me.  She will make a great artist (and perhaps even a great wife and mother, should she decide to push her skill-sets) some day. 🙂  Love her to death.

Later my kids did the grocery shopping, and fixed me a wonderful meal, which they insisted we ate at the table together (at 18 and 20, my kids are rarely home for meals, much less eating together!).

My son has recently started cooking – and he has a knack for it.  Love him as well!

It was a wonderful day.

But not for everyone.

This conversation, which my friend Robert Scoble started, explains why.  Hard to enjoy this day when so much of the world is in pain.

If you can stomach it, here is the before and after photos of one father’s daughter on Father’s Day.  Don’t click if you are squeamish.  She was shot and killed while walking in a peaceful protest with her father.

I am proud that I served my country, and am inspired by all of those in Iran who are doing the same.  Sounds like a cliche, but freedom really isn’t free.

Ask Neda’s father.

Because we can’t ask Neda.

The American Form of Government

No embed for this, so I got to send you over here.  Worth the ten minutes.

A Chance

Without going into my personal politics, because it just isn’t importnant. I am happy tonight.

And it doesn’t matter who I voted for – my actual vote may surprise you,

But I am happy – we have a chance to change the way we do politics in this country – and if Obama can deliver THAT to me, I’ll be happy.  If he cannot, then I will be VERY disappointed.

Now the real work begins – and I want Obama to succeed at the real work.  We all should.

I’m not interested in the “historic” aspects of this election – I don’t care that Obama is black.  I only care that he delivers.


And I’ll help him as I can, where I can, and when I can.  We all should.