Why Twitter Lists Matter to Business – The Magnifying Effect

I dismissed Twitter lists as a toy at first – something interesting that would be made useful later by Client Software.

I was wrong.  Twitter lists matter NOW– regardless of client support.  They are both searchable and subscribe-able.  That makes them important.

Why?  Because companies own and cultivate “brands” – a personae.  And Twitter Lists may just disrupt that in interesting ways.

Example – it is fairly easy for me to find “lists” of companies I use (or compete against, or admire – whatever).  The point is – there is no longer such a thing as a “Corporate Twitter Persona”.  It is now the total of the personas of all of your employees.  For good or bad.

Now I am not following the corporate entity alone – I am watching everyone associated with the entity.

Your corporate brand is now affected by every person subscribed to, or added to a LIST about your brand.

This is a bit of a game changer.

It’ll take a different mindset.  Not sure it can be “managed”, but pretty sure it needs to be acknowledged.

It’s true – I don’t like Doctors

But sometimes they take it personally. For the first time since getting my new gig, I used my new Doctor. She’s very nice, but I was there for the Flu/Strep throat that has been kicking my ass and she wanted to talk about the entire freaking anatomy.

Finally I told her, “Look, let’s just get me over this current shit, and we’ll work on some of your other concerns, OK?”

Her response? “You are lying to me – you won’t come back until the next time you are miserable”.

BINGO! You win the grand prize, Lady Doctor! Because you are absolutely, positively 100% correct!

Why? Because your goal is to FIND SOMETHING WRONG WITH ME. If I have flaws that AREN’T bothering me, then honestly, I prefer keeping it that way for as long as I can. When they start bothering me TOO much, I’ll come see you. Perhaps in time – perhaps not. But shouldn’t that be MY call?

I guess not, since I just got a call from her office telling me she had set an appointment for me tomorrow. Oh, it was a computer that called, which sucked. It isn’t very satisfying telling a machine to shove itself up its own ass! (I DID try though). I won;t be seeing you tomorrow, Lady Doctor.

So, Dear Doctor Lady – let’s make a deal. I promise to come visit you whenever it is the lesser evil between seeing you, and the the pain/discomfort/odd growth/whatever that drives me there. But in between you need to leave me alone and instead anticipate with joy that the next time you see me I will be ABSOLUTELY miserable, and you can say, “I told you so”. And should I grow a large brain tumor in that period you can really gloat about it. Deal?

One more thing – don’t remind me that smoking is bad for me. I know that. I knew it before you were born 🙂

Work with me here!

Gads, I hate Doctors 🙂

Confirmed: Comcast Bought Plaxo, Deal Closed Today

I was never a great fan of Plaxo, although I did use the service (mostly as a birthday reminder).

But Comcast, I really don’t like.  So as soon as I heard the news, I sent my last message on the Plaxo system:






It reads, "Robert is trying to figure out how to delete his Plaxo/Comcast account".

And I did figure it out:






The rumors were accurate: Comcast will announce their acquisition of social contact list Plaxo today. Financial terms are not being disclosed, but the purchase price is between $150 and $170 million. Plaxo, which was founded in 2002, has raised just under $30 million in venture capital.



Confirmed: Comcast Bought Plaxo, Deal Closed Today

Twitter Spam. Ughhh.

spamIs this really Virgin Mobile?  If so, they are annoying.  They followed me on Twitter today, and I went and looked at what they “Tweet”, as is my practice before I follow anyone.

What a bunch of crap they are spewing, whomever they are.


I can’t believe they have that many people following them.

But then, I don’t use Twitter as a popularity tool – I use it as a productivity tool.



These idiots = NOT productive!