Microsoft did a “blind taste test” with a group that thought they were looking at the NEXT version of Windows – code-name Mojave.
Some of the clips showing the reaction of people that had preconceptions about Vista are pretty classic.
First, the “Oh Really?” group: http://www.mojaveexperiment.com/#/?video=v12
Then the main site: http://www.mojaveexperiment.com/
I like Vista myself, even though I am now on a Mac every day – I run Vista on it in VMware Fusion.
Nicely done, Microsoft (could have been done in Silverlight instead of Flash – perhaps after the Olympics drive more Silverlight adoption, ok?)