[update - it is taking an EXTREMELY long time for comments to post - and many are being held in moderation.  I am NOT trying to censor anyone.  But it is almost 5am, and I can't watch the Spam filter anymore right now.  I'll unplug your comments in the morning.  But almost 9K comments on this post, almost all spam, have caused my system to clamp down in self defense]

Robert is a reporter.  But he is also "drinking his own Kool-Aid".  He loves everything new on the web and often tells us how great it is.

Then he moves on to the next shiny lure – leaving everyone else to figure out how the last lure adds value (often leaving the company behind the technology wondering the same things).

Robert is great at finding the new shiny lures, and sharing them with us.  I just wish he would make the next (logical, I think) step – offer me some analysis.  How can a banker, or a broker – a webmaster or a PR Pro benefit from the shiny lure?  What does the lure offer beyond the initial allure?

Yes, I want Robert to think deeper and analyze things more.

And I want him to do it because I know that he can – he just has no time.  He flippers from one shiny lure to the other so quickly that he never let’s the hook sink in.  Nothing lasts longer than the first, fleeting strike.  The last video was the last video.  The next lure is the next video.

With a few exceptions, like QIK.  Maybe FriendFeed (but I think that lasts another three months for Scoble, tops).

FaceBook was THE INTERNET as far as Robert was concerned – and that lasted a long time. But Robert sees a lot of shiny lures.

I would like him to spend more time telling me (based on real research) which ones I should strike at.  Where my time and money are best spent, and why.

The "RSS Aggregator of the week" just isn’t it.

Robert’s "Social Problem" is that he can’t recommend everything to us and have us still find him credible.  And like any other "Sales Pitch" – people need to know how it will help them.  Not just Robert Scoble, but his viewers.  His "Social Problem" is that he is not having the conversation with his audience that they want.  They don’t just want a cheerleader – they want guidance.  And examples.

And finally, they want something that works for "real people" – and not just Robert Scoble.

And the most cool thing about writing this is that I know it won’t piss Robert off -  He saves that for the Gillmor Gang!