It took just seven minutes from when I posted this comment to Scoble’s blog (attempting humor on an election night) before I got people clicking back to here to see who I am.
Yesterday this post on Mark Cuban’s blog also brought a lot of quick visits here.
Yesterday I posted some thoughts on this unmeasured metric and I was thinking at the time that it was the blogger, or the content that made the difference between who read and clicked through comments and who didn’t.
What I’ve almost decided since then is it is neither of those things, both of those things, and more – community.
Blogs that are impersonal tend not to get people clicking through to people that leave comments. Personal blogs do. Mark Cuban is pretty open kimono on his blog. Scoble and his better half (Maryamie) are both very personal in their blogs.
Blogs that contain just impersonal words, no matter how well crafted, seem not to get the comment click-through’s.
Anyone else out there notice this?