Content Ownership

From an IM chat with a friend today, I wrote this:

in my opinion, you can’t “own” anything on the Internet – but you can establish the rights to monetize it (and there IS a difference)

Homework:

1) Can you “own something on the Internet?  And if so, how?

2) Can you establish the rights to monetize something on the Internet, and if not, why not?

3) What’s the difference?