Over at Bink.nu there is an article that includes:
Ã¢â‚¬Å“These kids are saying: forget it! I donÃ¢â‚¬â„¢t want to work with you. I donÃ¢â‚¬â„¢t want to work at a place where I canÃ¢â‚¬â„¢t be freely online during the day,Ã¢â‚¬Â said Anne Kirah, Microsoft Senior Design Anthropologist.
Ã¢â‚¬Å“People that I meet are saying this to me every day, all over the world.Ã¢â‚¬Â
Kirah made the comments during the keynote at the opening of MicrosoftÃ¢â‚¬â„¢s annual developer love-in, Tech.Ed, in Sydney.
Ã¢â‚¬Å“Companies all over the world are saying, oh, you canÃ¢â‚¬â„¢t be on the internet while youÃ¢â‚¬â„¢re at work. You canÃ¢â‚¬â„¢t be on instant messaging at workÃ¢â‚¬Â¦Ã¢â‚¬Â she said. Ã¢â‚¬Å“These are digital immigrant ideas.Ã¢â‚¬Â
Kirah defines Ã¢â‚¬Ëœdigital immigrantsÃ¢â‚¬â„¢ as people who were not born into the digital lifestyle and view it as a distraction rather than an integral part of life. The younger generation of workers have been using computers and mobile phones since birth and she calls them Ã¢â‚¬Ëœdigital nativesÃ¢â‚¬â„¢.
I know this is important – and I know big companies will eventually get it – some sooner than others. But forgetting the problem with attractive employees, and focusing just on the Digital Native/Digital Immigrants aspect –
This is a very interesting concept for several reasons:
The workplace will have to change to accommodate this new Digital Native – how can someone profit off of that?
Recruiter, HR people, IT people will all have to be able to bend and cater to this new generation, yet maintain data security. Who can take advantage of the coming need for secure networks that also allow “like-home” access to the Internet?
If you are a new recruiter, IT manager, or HR representative – what can you do now to help you position yourself to take advantage of the inevitable change?
We’re entering an exciting time of change in the workplace… where we work, how we work, how repressive the companies we work for are… and it’s all because we have a generation of people that are basically starting to say, “No, that’s stupid. I don’t care if you’ve always done it that way or if it’s just the rule – it’s stupid, and if you insist on it, I’ll go work somewhere else. Oh, and of course I’ll blog about what a tight-ass old-school company this is”.
Yeah – this should be fun, because I know too many old-school recruiters, IT people, HR’s and manager’s that will refuse to accept any change, even as they are forced into less meaningful positions because they were unable to yield to the inevitable. Those that not only yield, but embrace the change will do very well.