Uh, thanks, Google – but no thanks. Time to block cookies from Google. Time to anonymize my IP address. Time to start using some other search engine (ANY other search engine).
I suppose I should also abandon Google Reader and GMail as well. Sigh.
Is it really a big deal that Google know so much about you? Sure it is. Because Google may have a motto of “Don’t be evil” – but that doesn’t mean they won’t be evil, or one day be run by people that are evil. Or work closely with a government that doesn’t need to know that much about you.
There is much to fear, here.
â€œThe goal is to enable Google users to be able to ask the question such as â€˜What shall I do tomorrow?â€™ and â€˜What job shall I take?â€™â€‰â€
The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry, as such advertising would command higher rates.
Mr Schmidt told journalists in London: â€œWe cannot even answer the most basic questions because we donâ€™t know enough about you. That is the most important aspect of Googleâ€™s expansion.â€
He said Googleâ€™s newly relaunched iGoogle service, which allows users to personalise their own Google search page and publish their own content, would be a key feature.