Google’s goal: to organize your daily life

 Uh, thanks, Google – but no thanks.  Time to block cookies from Google.  Time to anonymize my IP address.  Time to start using some other search engine (ANY other search engine).

I suppose I should also abandon Google Reader and GMail as well.  Sigh.

Is it really a big deal that Google know so much about you?  Sure it is.  Because Google may have a motto of “Don’t be evil” – but that doesn’t mean they won’t be evil, or one day be run by people that are evil.  Or work closely with a government that doesn’t need to know that much about you.

There is much to fear, here. 

“The goal is to enable Google users to be able to ask the question such as ‘What shall I do tomorrow?’ and ‘What job shall I take?’ ”

The race to accumulate the most comprehensive database of individual information has become the new battleground for search engines as it will allow the industry to offer far more personalised advertisements. These are the holy grail for the search industry, as such advertising would command higher rates.

Mr Schmidt told journalists in London: “We cannot even answer the most basic questions because we don’t know enough about you. That is the most important aspect of Google’s expansion.”

He said Google’s newly relaunched iGoogle service, which allows users to personalise their own Google search page and publish their own content, would be a key feature.

Source: / Companies / Media & internet – Google’s goal: to organise your daily life


  1. Yeah – Chris mentioned that in an earlier comment – bummer for me. I had JUST moved my feed over to Feedburner. I think I’ll move it back local.

  2. P.S. They’re just about to buy Feedburner as well…

  3. Still not able to comment from FF!

  4. 😉 And more accurate!

  5. Google doesn’t seem to learn from Microsoft’s past mistakes….

    If only Live was faster…

  6. Actually, I just had a thought – if Google truly is NOT evil, they should give me a very simple and “in my face” mechanism to “opt out” of ANY tracking metrics whatsoever across ALL Google properties and products.

    That would certainly convince me they are not evil (assuming there was a way to verify that they actually did “ignore me” if that’s what I ask them to do)

  7. Crap!

    Google owns the Intranets… so why aren’t they paying me to use it? Heck, everything I do on it benefit them – they should be paying my bandwidth bills, at least!

    Thanks, Chris. I think. 😥