HotorNot.com recently launched their HotList feature, which basically let’s you stick little images of things you like on your blog, MySpace, FaceBook, etc.
To start, HotList just asks you for your favorite actor, movie, etc and builds an image list (below) that can be embedded anywhere embedded HTML can go. Clicking on one of the images takes you to a HotorNot site that is based around others that like that same brand. It’s an interesting play – imagine the targeted advertising that Levi’s can do on a community built based on people that have stated their love of Levi’s? That is certainly a target-rich environment for Levi advertisement.