Lately my time has been consumed by a new project.- building43.com. I’ve been building it with an amazing team of friends – some I’ve not even actually met yet. That’s the power of the Internet!
It’s been a blast working on the site. This is something completely fresh – from the graphics to the design. The content and the idea behind the site – all new.
My employer, Rackspace, is backing the site. It is an interesting challenge. It has been from the day we decided to hire Robert Scoble and Rocky Barbanica. Interesting because the idea is so unique that it is hard to describe. A site that has no revenue model. No marketing message. It exists to help people use the new Internet to improve their own websites. Particularly businesses. If we help a business increase sales 10-15%, perhaps they will hire another employee. Perhaps the increase in their sales means on of their vendors needs to hire more help.
Perhaps we can help the struggling economy one helpful post at a time. Who knows? Since it’s not been done in this way before – nobody knows. But we have sure busted ass trying to find out!
I encourage you to go look at building43. I am very proud of what the team has built. I am proud to have my name associated with it. And I am very, very happy that Robert and Rocky are with us on this project. On paper, they work for me – but in actuality, we all work for the same purpose. We all have a burning desire to build something truly meaningful – something truly helpful.
Let me know what you think!