I was asked in an interview yesterday why I helped build an Arabic Social Network. The specific question was, “Isn’t the market pretty small”?
First, I don’t agree that the market is small – but small is a relative number. I’m more interested in revenue potential than I am market size. Revenue is a REAL number.
I would rather focus on revenue share than market share because I can spend revenue. Market share doesn’t buy me anything,
Besides – if you own 100% of a small market and it generates good revenue, what’s wrong with that?