Mash Blog

Yahoo launched a new Social Networking Site (it is safe – it’s not a Quechup type site!).

It’s a lot like iGoogle or Live, in that you can add and move modules around (the module library is a bit thin right now, but I am sure it will grow quickly. Adding in Yahoo Widgets would give them a huge library overnight).

You set a profile picture, answer some questions — pretty standard.

But when you invite friends you can basically build a starter page for them (note to Yahoo – let me save templates, so I can add content to a template and then invite a number of people into that template). For instance – I can put my RSS feed on their starter page (they can always remove it). My friends can change my About Me profile. But it is all very WiKi-ish – you get a change log, etc.

And I can change just about anything on a friend’s page (you control who is allowed to change what). That’s more engaging than it might sound at first – but it kept me on the site for a good hour. I have NEVER spent an hour on a SNS site when I signed up. Page view times will be very high for this type of service.

As content and user base grow this could become a very compelling place to interact with friends – real friends – because if you create a real profile about you, you won’t want just any Internet troll to be able to change it.

But that might be the most compelling part about the site – the interaction it drives between friends.

If you are a friend, and I know you, send me an email (see the about page) – I’ll send you an invite (sorry, friends only on this one).

Hi there. My name is Will Aldrich and I head up the team
behind Y! Mash. We’re thrilled that you’re here!

We just started inviting our friends outside Yahoo! to join us in testing
Mash: a new approach to online profiles. If you’ve used other online
profiles before you’ll feel at home in Mash. But there are some new twists
that make things a little interesting and, we think, a lot of fun.

  1. You can make starter profiles for your friends. Think: “first round’s on
  2. You can leave your profile open to contributions by trusted friends.
  3. You can customize your — or your friend’s :) — profile with modules
    from a growing gallery of apps.

Of course, there are extensive privacy controls in Mash and you set the
boundaries that you’re comfortable with.

One last note before you jump in: Mash is still pretty raw — there are bugs
and we haven’t gotten to several of the features it really should have. We
need to hear from you about where to focus our efforts. So leave comments
here in the blog, on my profile, or on Mash’s suggestions board. We’re listening

Mash Blog


  1. Note – Mash does allow you to give an email address and import contacts. They don’t ask you to do this – you have to look for it and kick it off by yourself. I tested it with my Gmail test account and it just reads and displays your GMail contacts – you can select one or more to add, or you can cancel. No spamming by this site (YOU could choose to spam, but that won’t be Mash’s fault).