Interesting idea – I could see using something like this for everything from reminding people that we are meeting next Thursday for drinks to sending last minute notices and plan changes for dinner.
But I don’t think they’ve thought through how they profit off it very well. I’ve already thought of a couple more ways for them to make money. How about you? Share them in the comments.
The three founders have a few possible profit models in mind that they hope to follow but they are not married to a single one yet until they observe just how the product is used by those who sign up for the beta. Possible profit generators include contextual advertising or commercial sponsorship of loops.