I received an email late last week that I didn’t get around to until today. It read, in part:
We are building a “Widget-World” – a place on the web for all of your widgets. It’s not really a personal home page as much as it is a personal experience!
I replied this morning asking some clarifying questions – one I share here:
The answer – “They aren’t portable beyond our site – they are meant to drive traffic to our site, not away from it”
Sorry. That’s not a Widget – that’s a web-site feature. Widgets are mobile creatures – nomads – they are meant to be free to explore, to expand and grow – to move and to morph.
If you have a thing that isn’t portable – don’t call it a Widget. Make it a bullet point on your slide deck if you must. But don’t call it a Widget.