I’ve seen Web 2.0 companies started with dumber ideas than this… how about a Web Site clearinghouse for gift cards – where you can buy, sell and trade cards from many different companies? Need the cash, sell the card at auction for whatever pennies on the dollar you can get, etc.
Old lady: Do you have gift cards here?
Employee: Yes, we do.
Old lady: Can I get one for Best Buy?
–Barnes & Noble, Whitestone, Queens