What are your requirements when thinking about the attributes a friend should have? Look at the five below and put them in order of what’s most important to you.
Now, before you read any further, go ahead and rank those.
Consider now that you are looking for the attributes you want from a company you do business with? Using the same list as above, rank them.
Now compare the two lists. Are they the same? If they are different, what is different, and why?
I’m really curious – this isn’t an Internet joke or anything… (really!)