Rackspace creates new Web-hosting service for limited-run sites – San Antonio Business Journal:

This is pretty cool.  But it makes me think of something else Rackspace could offer – Start-Up Company Hosting – a service where Rackspace has a very flexible hosting plan/terms designed to scale up or down very quickly.  Short term initial contract with an escalating scale so start-ups can host at Rackspace with some comfort that as they scale up they can a) afford it, and b) have technical expertise available from Rackspace to help the next Flickr or Twitter scale.

As a consultant advising new startups, selecting a host is often the most difficult piece of the puzzle.  Most startups have no idea how they might grow.  That makes it difficult to commit to a long term contract.  But short term contracts generally offer less support than these companies require.  Startups today often have no database, deployment or scaling plans.  Many times they don’t even employ an IT expert – the site is written and launched by a founder, or two.

Finding a way to embrace these young businesses, and to help them grow while keeping their hosting at Rackspace would be a very good model, I think.


The service will be geared toward marketing, advertising and graphic design agencies, which is driving the campaign-specific and seasonal Web site sector.

Rackspace Short-term Hosting offers three-month hosting contracts to customers, a flexible alternative to the company’s traditional longer-term contracts, according to company officials.

“Short-term Hosting allows us to get a short-lived microsite or promotional site up-and-running quickly and take it down after the duration of the campaign,” says Ken Burbary, senior vice president and chief technology officer of Warren, Mich.-based advertising agency Campbell-Ewald.

Source: Rackspace creates new Web-hosting service for limited-run sites – San Antonio Business Journal:


  1. Another thought on this – there should be a way to graduate into a publically facing site – in other words, almost every startup I deal with needs a reliable, cheap, and 24/7 available web server during the development stage – sometimes months before they are ready to publically launch anything.

    If Rackspace were to provide a very inexpensive “starter site” that had a clear migration path to launch on a dedicated high-bandwidth server I think they could attract a new set of customers.

    If Rackspace managed that migration, monitored the site, recommended changes in plans, etc in near-real time, that would be awesome.