Rob gets a “Cube Grenade” – Culture of Service.

I’ve known Hugh MacLeod for a couple or four years. Knew him online for even longer. I’ve respected his work – which first got my attention with his work for Stormhoek.  Then came the Blue Monster, for Microsoft.  I liked the way his cartoons got me to think about things.

That was before I came to work for Rackspace.  Recently Hugh was in San Antonio, and he toured our corporate headquarters in a once abondoned 1.2+ million square foot shopping mall.  He saw the worlds largest (certified by Guinness!) Word Search puzzle.  He saw the only known functioning escalators in a hosting company’s offices.  We had a good time, and later went out for some BBQ with a few Rackers, and guests from the community.  It was a great day.

While he was here, Hugh and I started discussing him doing something involving Rackspace.  Working with a number of other Rackers (Rackspace employees), we decided that we wanted Hugh to focus on what we are most proud of – what makes our company unique, and why the number of employees has doubled since I joined 26 months or so ago, and why our customer count has risen just as quickly – even in a down economy.

So here is his first cartoon – and I really enjoy it.  I thank Hugh for making this one special as my very own personal “cube grenade” 🙂

Click to enlargeOur motto is “Fanatical Support” – which is based on our unique culture.

This is the first in a series of cartoons, blog posts, etc that explore why culture is important to us, and why a culture of service – to each other, to customers, and to our community is so important to our success.

I am hoping this series starts a conversation about culture, and service.  So feel free to comment!

Hugh’s original post is here.



  1. Hi Rob! Love this social object…a lot. And I just feel compelled to say that a culture of service is important … to Success. Yours, mine, all of us. I look forward to reading more and having Hugh depict those conversations in meaningful images. As Hugh says, Rock on


  1. […] This post was mentioned on Twitter by Alex de Carvalho, Rob La Gesse. Rob La Gesse said: Rob gets a “Cube Grenade” – Culture of Service. @gapingvoid drew my employer a cartoon. So I blog about it here: […]