I’ve known Hugh MacLeod for a couple or four years. Knew him online for even longer. I’ve respected his work – which first got my attention with his work for Stormhoek. Then came the Blue Monster, for Microsoft. I liked the way his cartoons got me to think about things.
That was before I came to work for Rackspace. Recently Hugh was in San Antonio, and he toured our corporate headquarters in a once abondoned 1.2+ million square foot shopping mall. He saw the worlds largest (certified by Guinness!) Word Search puzzle. He saw the only known functioning escalators in a hosting company’s offices. We had a good time, and later went out for some BBQ with a few Rackers, and guests from the community. It was a great day.
While he was here, Hugh and I started discussing him doing something involving Rackspace. Working with a number of other Rackers (Rackspace employees), we decided that we wanted Hugh to focus on what we are most proud of – what makes our company unique, and why the number of employees has doubled since I joined 26 months or so ago, and why our customer count has risen just as quickly – even in a down economy.
So here is his first cartoon – and I really enjoy it. I thank Hugh for making this one special as my very own personal “cube grenade” 
Our motto is “Fanatical Support” – which is based on our unique culture.
This is the first in a series of cartoons, blog posts, etc that explore why culture is important to us, and why a culture of service – to each other, to customers, and to our community is so important to our success.
I am hoping this series starts a conversation about culture, and service. So feel free to comment!
Hugh’s original post is here.
Rob
Hi Rob! Love this social object…a lot. And I just feel compelled to say that a culture of service is important … to Success. Yours, mine, all of us. I look forward to reading more and having Hugh depict those conversations in meaningful images. As Hugh says, Rock on