Some Advice for SXSWi 2011 (For SXSW, for Austin, for Attendees and for Venues)

Having ridden this pony before I can see SXSW is becoming a horse of a different color.  This year the newcomer to the Interactive, Music and Film festivals became the 300-pound gorilla, with an estimated 15,000 SXSWi (Interactive) attendees.

The rapid growth in the Interactive Festival demands some changes from SXSW.

(I started this post before I saw this one, by Jolie O’Dell – but I agree also with most of what she says.)

I’ll take each area individually.


This is no longer a little conference.  It is one of the major “tech” conferences in the world now – and while well run and well managed, there is always room for improvement.  SXSWi could start by defining what “interactive” means to them today and who the target market is.  Interactive could certainly include the “Social Media Gurus” that others have complained have taken over the stage.  Interactive could also refer to the proliferation of real-time data exchange applications that now exist and the real geeks that are building off of them.  Like apps built on the Twitter API, etc.  I don’t think it can be both.  Perhaps you need to add another block.

Let me pay an extra ten dollars and have my badge and shit mailed to me – the cattle-chutes are untenable.

And for the love of what makes sense – get the city to close East 4th Street between Red River and Neches, at least.  The Hilton is “Convention Center Two” even for those not staying there and the number of people trying to cross 4th to get to the convention center, along with the bikes, bike-cabs, and autos is just begging for trouble/gridlock.

Austin  –

See above on the street closure.  GET MORE CABS OUT LATE AT NIGHT/EARLY IN THE MORNING.  Borrow some from San Antonio if you must.  But the cabs are all focused on what seems to be a ten block area downtown.

Attendees –

Know what you are getting in for – don’t carry huge backpacks around with you – you block sidewalks and hallways.  Austin is a walking city – plan to walk!  Travel light. Don’t have your own mini-convention in the middle of hallways and crosswalks.  You are NOT that important – move to the side!

Stop spitting on the street, pissing in the bushes, throwing your trash anywhere you damn well please and otherwise acting like a moronic twelve year old with a doting mother.  Be a decent human being (even if just for a few days).

Remember the people who live in Austin were there before you, and will be there after you.  Respect them and their property.  I saw three arrests in Austin this past week.  I probably saw two dozen more that should have been arrests.  And I am not talking minor things, or even drug related things – I mean property damage, assaults and basic ass-hat-isms.

Venues (bars) –

Please learn to say “NO”.  You do NOT need to get everyone in every event drunk.  Really.  Tell them they have had enough – BEFORE you send them out into the streets to get into trouble.  I can’t believe how much over-serving of alcohol I saw.  People who could not stand or walk were getting served.  I know the party sponsor is paying for the booze – but the venue is responsible for serving.  Act responsibly.

Don’t pretend you hold 500 people when only 300 can fit. (Oh – this should also be under the notes for the City of Austin – re-examine your “maximum occupancy” codes – they are fucked up).

Oh – and at least have SOME plan for rain.  Like mats you can put on slippery spots where stairs meet wet concrete.  An dwhile you are at it – spray some of that adhesive grip stuff on your staircases.  You make a fortune during SXSWi – spend a little of it preventing that one lawsuit that will reverse your fortunes.

Venues (Hotels) –

Our hotels cost a LOT during SXSW – and honestly, my hotel is my sanctuary.  I would prefer that my hotel limited admission to the hotel bar and restaurant to hotel guests and their guests.  Yep – sorry, but I said that out loud, and I mean it.  Not being able to get breakfast in my own hotel because it is full of people from other hotels sucks.  Why pay so much to stay in downtown Austin if I don’t have any advantages?

There are more, and I could go on – but I’ll see what if anything you do with this simple list.

I would love to “Keep Austin Weird” – but you also need to “Keep SXSW Useful” and “Keep SXSW Safe”.

Active Duty Dads Get Free BabbleSoft Memberships



Babble Soft, an Austin, TX based company, has teamed up with EmailOurMilitary to provide free accounts for Military Active Duty Dads this Father’s Day.

I like Babble Soft – I wish they were around 17-19 years ago when my kids were born.  I first learned of them just about a year ago, and they have been very kind and friendly.

And I love EmailOurMiltary – an organization that makes it easy for anyone to get involved directly with service men and women on deployment.  They offer a ton of value for our servicemen and women, and even more value to those who feel as if they should be doing something more to support our troops.

So if you are a young military parent go check this out – what a wonderful way to allow our troops to follow the lives of our youngest Patriots – and to see their children grow – no matter where they are.


Father’s Day is this weekend, June 15! I’d like to wish all the fathers out here a very happy Father’s Day filled with love and laughter. I’d also like to extend an invitation for new dads to try Babble Soft’s baby applications.

Times have changed. Now more than ever before, fathers are taking an increasingly hands on approach in the care and nurturing of their children, especially while they’re little.

For all those new military dads who can’t be there when their babies are born or who’ll have to ship out soon after, we’re proud to partner with to offer FREE subscriptions to their applications. These applications are a great way to stay connected with your baby back home and keep up with its routine.


Active Duty Dads Get Free BabbleSoft Memberships