I will never buy another diamond. And you shouldn’t either. I watched “Diamond Road” on Discovery tonight (episode: “The Dream”), and it led me to this post.
I will never buy another diamond. Ever. Shiny rocks, polished with blood.
Itâ€™s just marketing. The whole â€œA Diamond is Foreverâ€ and the idea of a diamond engagement ring is not an ancient tradition to be revered and followed. It is Spriteâ€™s â€œObey Your Thirst.â€ It is Nikeâ€™s â€œJust Do It.â€ It is Gary Dahlâ€™s â€œPet Rock.â€ Not only did De Beers understand it had to control supply (buying up and closing down any diamond mine discovered), they had to control demand. They had to make it sentimental. And Americans were the perfect suckers. They targeted the US specifically for our marketability. This campaign is less than 70 years old yet has become so ingrained in our culture that the diamond engagement ring has become the ultimate symbol of how much the relationship, the girl, and love itself is worth.