I work for a company built on people, even though the machines we employ outnumber us humans drastically.
We depend on a network, and so do all of our customers – so we employ multiple redundancies in that network.
But mostly, we are a people company. That is why it didn’t surprise me a few weeks ago when I went to console a fellow Racker who lost a parent – and recognized several vehicles from coworkers that arrived before I did. Another network. A human one. Again – with a lot of redundancies.
That is why our (now pretty damned frequent) birth announcements are always met with congratulations and words of wisdom, humor, and just plain support.
We are a young company – look out though – we are breeding like crazy!
I’ve worked for companies that pretended to feel this way about employees. Said the right things. Sometimes did the right things.. Usually didn’t.
Now I work for one that gets it. Really. It isn’t BS for investors, or a ploy for recruiters. The care, concern and affection that exists here is real. Nothing about it is fake. These people look out for each other, and have each others backs. And know each other.
And it is all about building a great community that makes a great place to work, and eventually a great business. Many companies haven’t figured that out (yet). They are trying to build great companies at the expense of employees and often even customers. They have no legs.
Take care of your employees and let them build something great. And they will take care of you, and your customers. And your business will grow, and it will grow stronger over time.
I’ve ridden every color of this pony there is, and I like the horse I am hitched to now.
Build by hiring caring people that are passionate about customers. And let them show it.
And you will win – and you will have employees blogging about you – using their real names, because they are proud of where they work, and what they do.
Enlist them instead of enslaving them.