The Lessons of T Shirts to Marketers – Blog Maverick

I’ve always like Mark Cuban’s blog.  I love his take on how companies should listen to customers – basically, they should join their customers!  Imagine.  A company spending time with their customers, in the customer element, and not in a focus group… imagine what they could teach you!

Maybe they should take a step back , or better yet a step up and sit with their customers and watch how they act during a game. Its much more rewarding than sitting through a focus group.

Source: The Lessons of T Shirts to Marketers – Blog Maverick