The Long Tail: An Apology

How to say, “We’re sorry”.  You can’ do it much better than this – Chris is just honest, and obviously upset and embarrassed.  Everyone makes mistakes.  Some people are better at apologizing for them then others.

Suffice to say, we didn’t. It was bug, combined with a quality assurance breakdown, combined with alert system breakdown, combined with a time zone issue (the site is administered from the East Coast). But the bottom line is that it was a major screw-up, and we’re getting to the bottom of how it happened. We’ve received hundreds of emails and comments complaining about this, and with good reason: it’s about the worst thing you can do to a website, and we’re just sick about it.

The Long Tail: An Apology