I have no clue. Let’s start there.
I know they have a real value – and a better value then a proposed customer. A bird in the bush, and all of that. I get it. Customers are valuable.
But what are they really worth? What relationship do you have with them? What they spend is often a big factor, but do they know you? Do you know them?
Who really cares?
A customer is a customer, right? Don’t they all have the same value?
It would be great if I could say yes. Would give me more credibility in how I talk about customers.
But at the end of the day, no employees or customers are the same. They have unique value and ROI.
Finding it, and making the best of it – is magic.
If you can talk to a $10/month customer the same way you talk to a $50K a month customer – well, you might know a bit about social media. Which is basically, “I get people”.
There is little magic here.
It is really mostly just giving a shit. Which is hard for many to manage. Or even realize is really important..
It is real though. Customers love to listen to people that have been there, and walked in their shoes.
People follow leaders. No matter the discipline.
Lead, you tech freaks – I know you want to!
And I trust you to.