What’s Rob up to now?

I’ve been holding back on making this post – primarily because I had some customers I needed to involve, and inform.  And I had some loose ends to tie up.  And I needed to meet the people I will be involved with personally – spend some time with them, get to know them.  Feel comfortable with them.  And make sure they are comfortable with me.

For the last month I have been working almost exclusively on a new (to me) project that I am extremely excited about.  18 months in development, I am joining a very small startup with a very large vision.  Like most great ideas, it is a simple one.

So as of now, I am (for the most part) leaving the consulting world, and entering the start-up world (again).  I’ll still fulfill the commitments I have made to some friends/business partners.  They are all aware and accepting of my decision on this issue.  They are happy for me, and offered a great deal of encouragement and congratulations.

Faisal, especially, I want to thank.


So effective immediately, I am no longer considering new consulting gigs.  Over the next week or so I will alter my about page and remove my Consulting and FAQ pages.

I am personally very happy with this new venture in my life because I like (and respect) the people I am working with.  That was driven home in a clear way today when I realized that everyone involved in this venture is just as passionate about this project as I have become.  Nobody involved is “doing their jobs” – everyone involved is passionate about their role – about the product – and we are convinced that we have the ability to change a marketplace.  We have a disruptive technology.

Anyway, I am very excited about this opportunity.  I can’t discuss any details yet – we are still in stealth mode.  But having the ability to be involved in something disruptive once in your life is amazing.  Having the opportunity twice is unreal – almost as unreal as the post Paul will write about soon – the unreal happenstance’s of life!

My first disruptive technology was WiFi – which is now a commodity market.  My next one is just as exciting to me.  And just as disruptive, I think.

Time will tell.  But I’m extremely happy to find myself in the position I am in.  I am also unbelievably lucky.



  1. Bruce – thanks – I am completing my project with Faisal. I am committed to seeing it “done” and making sure Faisal is successful.

    I’m also pretty sure that Faisal and I will maintain a good friendship and working relationship for a long time to come 🙂


  2. Does this mean your project with Faisal won’t happen? If so, or if it means you won’t benefit from all your work, that’s a shame in my opinion.

  3. Rock on Robbie!

  4. Sounds pretty exciting, congrats on the changes!