You can decide to write what you think your clients want to read, or what your readers want to read, or you can just write.
I don’t know what I will write about tomorrow. If one of my kids does something stupid, then maybe I focus there. If a cop runs over my mailbox, you will hear about it.
I’ve blogged about both.
But I won’t change how I blog, or what I blog about because my clients read my blog. I like knowing they read my blog.
I like customers understanding me. Often I have the same goals they do – I love my family, and I love my work. Family comes first.
But I want to make money. I MUST make money. We must ALL make money. There is nothing evil about that.
Some of us make money and give back to our communities. Others don’t. I don’t judge those that don’t give back.
I do prefer those that do.
In any case, I blog what I want, and customers can love me or hate me for it, but I’ll keep blogging all the same.
I don’t blog about clients – but I do blog FOR them. So they can see who I am. If they don’t like me then fine. I would rather know that now.