I dismissed Twitter lists as a toy at first – something interesting that would be made useful later by Client Software.
I was wrong. Twitter lists matter NOW– regardless of client support. They are both searchable and subscribe-able. That makes them important.
Why? Because companies own and cultivate “brands” – a personae. And Twitter Lists may just disrupt that in interesting ways.
Example – it is fairly easy for me to find “lists” of companies I use (or compete against, or admire – whatever). The point is – there is no longer such a thing as a “Corporate Twitter Persona”. It is now the total of the personas of all of your employees. For good or bad.
Now I am not following the corporate entity alone – I am watching everyone associated with the entity.
Your corporate brand is now affected by every person subscribed to, or added to a LIST about your brand.
This is a bit of a game changer.
It’ll take a different mindset. Not sure it can be “managed”, but pretty sure it needs to be acknowledged.