Why Twitter needs business accounts – and why I will pay for one.

I’ve had great success with Twitter – both with finding new people and places and times to talk to them – customers, potential customers – and more importantly talking to customers when they are feeling pain.

I’ve also met great friends – and had great fun along the way.  Twitter is a Petri dish – you can feed in an idea and in seconds you can see if it is growing, or ignored.  If it is growing, nurture it – otherwise butcher it. 🙂

That was Twitter just six months ago.  Recently Twitter spam-bots are killing the effectiveness of customer communication on Twitter – they generate too much noise.  They also distort the conversation by gaming the “trending topics”.

I want Twitter to solve these problems, and I am willing to pay them to do so.  As someone that helps manage a “brand” I need Twitter to take my money, and help me.

Simple business model for Twitter. Hard for them to do, I think – it doesn’t seem to be their focus.  But if Twitter could help companies manage their brands – fairly – by killing the spam-bots and enabling real conversation – well, companies will pay for that.

But guess what, Twitter – if you want corporate dollars, you have to add tools to help us manage the message.  Quickly.

Even if that is as simple as killing the trending topics bots – which I think you MUST do anyway to survive.  I can’t believe anyone enjoys that crap filling their feeds.  We just don’t have time for it.  And if you can’t contain it – we won’t have time for Twitter.

Twitter needs to build me something I feel good buying.  And if that is a business level product that quickly kills spam-bots, highlights conversations about the brand I care about and gives me back the ability to join a relevant conversation – then I’ll pay for it.


  1. Brands that “game” twitter will get exactly what they deserve from the community. Spambotters can be controlled by Twitter – they have no constitutional rights to abuse that platform.

    I am sure Twitter can improve the experience for everyone.


  2. MikeTheBee says:

    I can see your point, but as a ‘regular’ twitter user it seems to me that the ‘brands’ are just as likely to ‘game’ twitter, as they have shown with email spam. Also the spambotters see themselves as legitimate businesses and the US courts have often agreed with them. I am not sure that a business twitter service would reduce spam as you wish.