I’ve had great success with Twitter – both with finding new people and places and times to talk to them – customers, potential customers – and more importantly talking to customers when they are feeling pain.
I’ve also met great friends – and had great fun along the way. Twitter is a Petri dish – you can feed in an idea and in seconds you can see if it is growing, or ignored. If it is growing, nurture it – otherwise butcher it. 🙂
That was Twitter just six months ago. Recently Twitter spam-bots are killing the effectiveness of customer communication on Twitter – they generate too much noise. They also distort the conversation by gaming the “trending topics”.
I want Twitter to solve these problems, and I am willing to pay them to do so. As someone that helps manage a “brand” I need Twitter to take my money, and help me.
Simple business model for Twitter. Hard for them to do, I think – it doesn’t seem to be their focus. But if Twitter could help companies manage their brands – fairly – by killing the spam-bots and enabling real conversation – well, companies will pay for that.
But guess what, Twitter – if you want corporate dollars, you have to add tools to help us manage the message. Quickly.
Even if that is as simple as killing the trending topics bots – which I think you MUST do anyway to survive. I can’t believe anyone enjoys that crap filling their feeds. We just don’t have time for it. And if you can’t contain it – we won’t have time for Twitter.
Twitter needs to build me something I feel good buying. And if that is a business level product that quickly kills spam-bots, highlights conversations about the brand I care about and gives me back the ability to join a relevant conversation – then I’ll pay for it.